Smiles Mobile Remittance Sponsors Vietnam Yoyogi Festival 2026

On May 30 and 31, 2026, Smiles Mobile Remittance has the opportunity to be the major sponsor of Vietnam Yoyogi Festival 2026, connecting tens of thousands of Vietnamese residents and international visitors at Yoyogi Park.

Partnering with brands like Vietnam Airlines and FPT, Smiles displayed cultural appreciation and experiential activities to promote community values throughout the event. 

The company’s prominent presence proves its long-term commitment to supporting the Vietnamese community in Japan.

Cultural highlights

The festival held music concerts that featured popular Vietnamese artists such as Erik, Isaac, and Ngo Lan Huong. Their energetic performances were complemented by traditional dances and an ao dai fashion show.

Visitors also explored hundreds of food stalls, effectively turning Yoyogi Park into a "miniature Vietnam" for the weekend.

A symbol of friendship

The annual festival has always focused on maintaining the Vietnam-Japan friendship, attracting government agencies, businesses and Japanese locals interested in Vietnamese culture.

Beyond cultural exchange, the event serves as a place for the Vietnamese to connect with their heritage and network within their community.

The 2026 festival received significant media coverage in both nations, reflecting its growing regional influence.

Smiles activity booths

As the largest sponsor of Vietnam Festival Yoyogi 2026, Smiles introduced a lotus-themed booth that became a center of attention. A giant, illuminated conical hat installation also provided a popular photo opportunity for visitors.

Engagement activities included a dart-throwing area with prizes and free cotton candy making, attracting thousands of families and participants. Smiles also distributed a new collection of branded gifts as a gesture of gratitude to the community for its continued support.

Supporting the community

Smiles Mobile Remittance aims to go beyond providing financial services by actively preserving national identity and connecting those living abroad. The company remains committed to its mission of accompanying the Vietnamese in Japan and “Sharing Smiles.”

The Smiles team expresses its gratitude to the organizing committee, volunteers and visitors for making the 2026 festival such a success.