Tokyo, Japan, June 3, 2024 – Smiles Mobile Remittance Vietnam proudly took center stage as the main sponsor of the Vietnam Festival 2024, marking a milestone in its commitment to community engagement. Held on June 1 and 2, 2024 at Yoyogi Park, this annual festival celebrated the friendship between Vietnam and Japan, attracting over 180 thousand attendees eager to experience Vietnamese culture, food and performances.
Event highlights
Smiles Brings Seven Bank ATM to Vietnam Festival for the first time
As part of Smiles’ efforts to provide seamless financial services to the Vietnamese community in Japan, Smiles Mobile Remittance introduced Seven Bank ATM access to the Vietnam Festival at Yoyogi Park. This milestone ensures greater convenience for visitors, allowing them to deposit funds to their Smiles Wallet with ease while enjoying the event.

A grand celebration of Japan and Vietnam’s friendship
Vietnam Festival 2024 was held in collaboration with the Embassy of Vietnam in Japan, continuing the success of the Vietnam Festival 2023, which commemorated the 50th anniversary of diplomatic relations between Japan and Vietnam. This event was the first large-scale Japan and Vietnam cultural exchange at multiple locations across Japan after COVID-19, strengthening strong ties between the two nations.
First-ever water puppet show in Vietnam Festival history
Among the festival’s attractions was the “Water Puppet Show,” a traditional Vietnamese art form making its first-ever appearance at the Vietnam Festival. This unique performance captivated audiences with its enchanting storytelling and skillful puppetry on water, bringing a piece of Vietnam’s rich cultural heritage to Japan.
Other festival highlights
In addition to these major milestones, visitors were able to experience the vibrant culture:
- 131 booths showcasing Vietnamese food, arts and products
- A stunning Hội An lantern display that transported visitors to the picturesque streets of Vietnam
- A lively concert stage featuring renowned Vietnamese and Japanese artists, including Phuong Ly, Anh Khoa, Buc Tuong and more
- A variety of food booths, offering a taste of Vietnam’s diverse and rich cuisine
As the first-time main sponsor of this prestigious event, Smiles Mobile Remittance remains dedicated to supporting the Vietnamese community in Japan.
To join the Smiles Vietnam Family, follow the Facebook fan page here.